Blog – Tilt

Myntra appoints Tilt Brand Solutions as AOR

Tilt Brand Solutions has been appointed as brand and communications agency on record, by Myntra - India’s leading fashion, beauty and lifestyle online platform.

Tilt Brand Solutions elevates Adarsh Atal to chief creative officer

Prior to this, he was executive creative director. The development has taken place with immediate effect.

MG Motor India appoints Tilt Brand Solutions for MG Comet EV

Tilt Brand Solutions has been tasked to conceive, create and execute a through-the-line brand and advertising programme for MG Comet EV

Kohler India partners up with Tilt Brand Solutions

Tilt Brand Solutions will create and execute an always-on brand and communication programme for Kohler’s entire portfolio, and more.

UltraTech Cement appoints Tilt Brand Solutions as Brand and Communications Agency on Record

In a recent development, UltraTech Cement has awarded its through-the-line brand and communications mandate to Mumbai-based Brand and Communications consultancy, Tilt Brand Solutions.

T Gangadhar joins Quotient Group as Co-Founder & Group CEO

Mumbai-based brand and communications group Quotient Ventures has announced the appointment of media and advertising veteran T. Gangadhar (Gangs) as its Group CEO.

UDAAN APPLAUDS COMMITMENT OF PHARMACISTS WITH NEW CAMPAIGN

Udaan's new campaign honoring pharmacists has been created by Tilt Brand Solutions

TATA COPPER WATER LAUNCHES “JEENE KA PAANI” CAMPAIGN

The campaign has been conceptualised and created by Tilt Brand Solutions

RR KABEL APPOINTS TILT BRAND SOLUTIONS

RR Kabel appoints Tilt Brand Solutions as its Brand & Communication partner on record

THE CREATIVE STARS TO WATCH OUT FOR

IMPACT presents the admakers behind ten most memorable ads from the year gone by and who we think will do wonders in 2022

Tilt Brand Solutions appoints Purvi Mistry as Senior Strategy Director

Purvi Mistry joins Tilt with over 17 years of work experience across Retail, Market Research & Strategic Planning

Sirish Suveer joins Tilt Brand Solutions as Senior Director - Business

He will report to Rajiv Chatterjee, Tilt’s Co-Founder & Chief Business Officer.

Work That Speaks | Ad Reviews | 9 To 15 June 2021

Mumbai: The India Chapter of International Advertising Association (IAA),

Tilt Brand Solutions gets Michelle Suradkar on board as Chief Operating Officer

She comes on board effective November 15th , and will report into Joseph (Joe) George.

Tilt Brand Solutions appointed as the Agency on Record for ’24 Mantra Organic’

Mumbai: Sresta Natural Bioproducts Private Limited (“Sresta”) has brought on board, a Mumbai-based brand and communications consultancy firm,

Meril Life and Tilt Brand Solutions seek to “Out the Doubt” with CoviFind

Mumbai: Meril Life, an India-based global medical device company, which designs, manufactures,

Tilt Brand Solutions gets Gulshan Singh on board as Chief Strategy Officer

Mumbai-based Brand and Communications Consultancy, Tilt Brand Solutions announced today its appointment of Gulshan Singh as chief strategy officer.

The Pink Foundry appoints Tilt Brand Solutions as its Agency on Record

The Pink Foundry has just been launched...

Work That Speaks | Ad Reviews | 9 To 15 June 2021

Brands that cut through: The Pink Foundry, Health OK, P&G Shiksha, RIN, Flipkart, Bumble, Wild Stone, Cadbury, Mountain Breeze, Prolyte

TILT roped in as Agency on Record for Licious

The agency has already collaborated with the brand for its new 'Nakhra' campaign

TVS Eurogrip are tyres for a ‘country full of turns’

Watch the campaign conceptualised by Tilt Brand Solutions here

Tilt Brand Solutions appoints Ameya Kovale as senior director, creative and content

In the previous role, Kovale was associated with Lowe Lintas...

ONE BRAND, MANY STORIES

Welcome to The Future’s Here special series hosted by Creative Brands.

Tilt Brand Solutions gets Mandar Gore as senior director - strategy

Moves from Sideways Consulting

Twenty ways marketing will change in 2021. Definitely, maybe.

How will everything from edtech and #WFH to influencer marketing and D2C plays look like in 2021? Joseph George hazards a guess in this Brand Equity

TRUST Group Appoints Tilt Brand Solutions As Its Strategic & Creative Partner

TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. A full-service mandate, the consultancy will drive and

Tata Water Plus appoints Tilt Brand Solutions for a full-service mandate

Mumbai: Tata Water Plus has onboarded brand and communication consultancy, Tilt Brand Solutions in its endeavour to strengthen its foothold in the country. A full-service mandate,

Work That Speaks | Top 10 Ads Video Countdown September 2020

Featuring: Lux, DailyHunt, Asian Paints, Haldirams, CRED, A23, Rio Pads, Rio Pads, Kwality Walls, Dream11, Horlicks.

GoDaddy brings back MS Dhoni as ‘Bijness Bhai’ in its new ads

Domain registrar and web hosting company, GoDaddy, has launched a mega ad campaign featuring its current brand ambassador and cricket icon MS Dhoni.

Behind-the-scenes action of the most talked about Dream11 ads this IPL

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Ace2three repositions to A23 by making rummy premium

The brand suggests its premium offering through its new campaign ‘Rummy. Well Pl ..

Leadership positions will be represented by a diversely larger specialisation pool, says Paul Dueman of Tilt Brand Solutions

With Dueman, a digital specialist, taking over as Chief Strategy Officer at Tilt Brand Solutions, BestMediaInfo.com asked him if time has come for digital creative and strategy people to take a leader

Tilt Brand Solutions launches asset development studio StudioT

The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey

Tilt Brand Solutions ropes in Paul Dueman as Chief Strategy Officer

Dueman will replace Kedar Teny who has moved on to pursue other opportunities

Ace2Three Rummy onboards Tilt Brand Solutions

The task is to elevate the Ace2Three Rummy brand to the next level of growth.

IVM Podcast with Varun Duggirala’s podcast on Advertising is Dead with Shriram & Rajiv

The evolution of what brands look for in their partners has resulted in many stages of agencies reinventing themselves. This has also led to many

Opinion: The economics of routine

Our parents, their parents and their parents were the early to bed, early to rise makes you healthy, wealthy and wise

upGrad on boards Tilt Brand Solutions as strategic and creative partner

The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline media

Flipkart tilts the script as Munnaboy becomes a CA

Watch the film conceptualised by Tilt Brand Solutions here

Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions

In a conversation with BestMediaInfo.com, the Founder and Chairman of Tilt Brand Solutions talks about his plans for doubling the agency’s revenue

Twenty ways marketing will change in 2020…maybe

Notwithstanding my vision nowhere close to being 20/20, I have attempted to share what I see happening in India in

Tilt Brand Solutions bags strategy and creative duties for Livspace

Livspace has roped in brand & creative consultancy, Tilt Brand solutions, founded about 15 months back by Joseph George, former Group Chairman & CEO, India and Regional President, South & Southeast...

How holding companies hold the key to saving their own advertising agencies

Agencies were never mandated nor allowed by their holding companies to be full-service in competency, offering or

How Joseph George’s Tilt has built a portfolio of about 18 clients over the last 15 months

Tilt Brand Solutions in its one year of operations has tried to do things..

The 30 second commercial turn towards reality

Is asking for a dose of reality in advertising too much?

Dream11 celebrates cricket fans who go out of their way to play their favourite game

The campaign, conceptualised by Tilt Brand Solutions, not only celebrates the victories of the cricket greats but also the everyday unsung heroes

Kedar Teny on “The Tale of Two Brains”

Creative business could benefit by using both sides of the

Sh*t, we also need PRINT, RADIO and oh yes, TV too…

“Sh*t, we also need PRINT, RADIO and oh yes, TV too…” Yes, we have come a long way but there are miles to

Tilt Brand Solutions ties up with L.A. based Ryde Network

This partnership will offer content services forbrands specifically on and for social media

Here is wishing our partnership a Dream run

Dream11 ropes in Tilt Brand Solutions to create their biggest advertising campaign

Joseph George of MullenLowe Lintas launches new venture- Tilt

Joining Tilt are Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and Kedar Teny (Chief Strategy Officer)