• Simplification Identifying the brand’s core
  • Specification Brand Positioning, Brand Purpose
  • Brand Definition Using Tilt’s proprietary tool - The BrandGenome™

  • Audit Brand reach and stretchability, Addressable markets and segments
  • Design Portfolio Management, Brand Architecture, Build-and-Borrow dynamics
  • Visualization Brand Identity and Nomenclature

  • Mapping Key need-states and consumer personas
  • Plotting Customized consumer journeys
  • Solutioning Stage-wise interventions and KRAs

  • Objective Setting Goal & Market prioritization
  • Customization Strategizing for specific consumer Cohorts
  • Roadmap Channel and Communication strategy - using Tilt’s proprietary tool, The CommsGenome™