One Brand. Many Stories.
Data has been democratized. Many screens mean many videos in the hands of many more Indians. On screens large & small, videos today contribute to 70% of all IP traffic and 75% of advertising spends in India. Therefore, the conceptualization and delivery of advertising and content in the video format is critical. It is also therefore, that needs to be understood in its fullness.
Tilt’s creative philosophy of “One Brand. Many Stories” is driven by the belief that brands have and need to tell many stories. More the stories, more the brand begins to breathe and belong in people’s consciousness. The notion that one video asset can be equally relevant
across audiences, objectives, screens and platforms is increasingly being discovered as flawed.
Tilt has the creative capabilities, the experience and a holistic appreciation and understanding of video-based advertising and content – from commercials to long, short and very short format video content.
Brand and communication planning in creative agencies today is predicated primarily on culture, attitudes and beliefs. While these will continue to be critical, the formulation of brand strategy and the creation of relevant and engaging story telling demands inputs from behavioural and business data available today. In explicably though, the role of data analytics is restricted to digital agencies, analytics companies or media agencies. This compromises strategic thinking at creative agencies.
We believe that “Belief” insights and “Behaviour” data, both need to be understood and applied adjacently to serve as inputs in formulating brand strategy and brand storytelling. At Tilt, you will find composite teams of left and right brained strategists who will jointly evaluate brand and behavioural data in the human and cultural context and vice versa.
Strategists who are specialists in brand management, digital & media, data analytics, behavioural science, video analytics and communication planning will work together to drive and deliver on Tilt’s strategic philosophy of “Full-Brained Thinking”.