Why@Tilt

What, where and how consumers buy has evolved; and so has What, where and how they consume content. Shoe-horning existing agency models into new structures is we believe, an inadequate and transient response. A whole new way is the only way. Ergo Tilt.

What@Tilt

Tilt is a strategic and creative enterprise that offers Consulting,
Communication, Content Creation and Content Production services for brands and businesses.

One Brand. Many Stories.

Data has been democratized. Many screens mean many videos in the hands of many more Indians. On screens large & small, videos today contribute to 70% of all IP traffic and 75% of advertising spends in India. Therefore, the conceptualization and delivery of advertising and content in the video format is critical. It is also therefore, that needs to be understood in its fullness.

Tilt’s creative philosophy of “One Brand. Many Stories” is driven by the belief that brands have and need to tell many stories. More the stories, more the brand begins to breathe and belong in people’s consciousness. The notion that one video asset can be equally relevant
across audiences, objectives, screens and platforms is increasingly being discovered as flawed.

Tilt has the creative capabilities, the experience and a holistic appreciation and understanding of video-based advertising and content – from commercials to long, short and very short format video content.

Full-Brained Thinking

Brand and communication planning in creative agencies today is predicated primarily on culture, attitudes and beliefs. While these will continue to be critical, the formulation of brand strategy and the creation of relevant and engaging story telling demands inputs from behavioural and business data available today. In explicably though, the role of data analytics is restricted to digital agencies, analytics companies or media agencies. This compromises strategic thinking at creative agencies.

We believe that “Belief” insights and “Behaviour” data, both need to be understood and applied adjacently to serve as inputs in formulating brand strategy and brand storytelling. At Tilt, you will find composite teams of left and right brained strategists who will jointly evaluate brand and behavioural data in the human and cultural context and vice versa.

Strategists who are specialists in brand management, digital & media, data analytics, behavioural science, video analytics and communication planning will work together to drive and deliver on Tilt’s strategic philosophy of “Full-Brained Thinking”.

Hand-picked talent
Being born in 2018 means looking at skill sets completely afresh. Tilt’s starting team has about 200 years of combined work experience – an experience so diverse within and so different from norm. Individuals with careers and education at Airtel, Culture Machine, Disney, Franklin Templeton, Futurebrands, Hindustan Unilever Ltd, Infosys, ISRO, Leo Burnett, Lintas, London School of Economics, McDonald’s, Mediacom, NID, Omnicom Media, Sony Sports, Star TV and The Viral Fever are now at Tilt.

Curious. Collaborative. Conscientious

News@Tilt

Tilt Brand Solutions partners LA based Ryde Network

Tilt Brand Solutions has announced a formal partnership with Los Angeles based social media content provider Ryde Network.

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Tilt Brand Solutions and Supari Studio

Joseph George's recently launched agency, Tilt Brand Solutions, has partnered with Supari Studios to 'jointly develop and produce video content'.   Supari Studios is a six-year old Mumbai based content studio.

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Joseph George of MullenLowe

Joseph George, who quit MullenLowe Lintas as chairman, India and regional president South and Southeast Asia, last year in July after 26 years of being in the agency, has now founded Tilt Brand Solutions.

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