After more than 26 uninterrupted years, Joe resigned from Lintas as the Group Chairman & CEO for India, the Regional President for South & Southeast Asia and a Global Management Committee member of the MullenLowe Group network. Double hatting business and strategic planning roles right through, Joe was particularly very closely involved on the Unilever business with local, regional and global remits.

Joe founded Tilt with the vision of contemporarising the way brand and communication agencies are skilled, structured and outputting - for the changing consumer, the changing marketplace and the changing needs of marketers today.

With stints across Lowe Lintas, Grey, JWT, Star TV and Mullen Lintas, Hari has over 25 years of experience – six of which were as CEO at MullenLowe Group, Sri Lanka and at Mullen Lintas, India. Hari’s experience straddles Automotive, BFSI, Consumer Durables, ECommerce, Fashion, Fintech, Foodtech, FMCG, Retail, etc. across brands like 3M, Akzo Nobel, Audi, Britannia, Flipkart, Ford, Future Generali, Havells, ITC Foods, PhonePe, Maruti Suzuki, Swiggy, Tanishq, Tata Tea, Titan and Unilever.

Hari is a firm believer that when it comes to brand building, creativity has only one purpose, which is, “mental availability”.

Over more than 2 decades, Michelle has led organization and culture building and business-led HR practices – starting with the Coca Cola Company, and then in the Mullen Lowe Lintas Group, where she headed the HR function for over 10 years as the Group Chief Human Resources Officer and a member of the Managing Committee.

Michelle has an MBA from Bajaj and is a certified POSH trainer with a particular focus on DEI, and is also a certified Extended DISC administrator.

Gulshan brings a wide breadth of experience, having spent over 2 decades across research, consulting, and strategic planning, covering India, the Middle East and Europe, building brands for clients including Britannia, GSK, GM, Licious, Livspace, M&M, MakeMyTrip, Marico, Mondelez, Myntra, Nestle, Nivea, P&G, Swiggy, Tanishq and Tata Tea.

Gulshan has an MBA from HEC Paris, specializing in Strategy and Growth.

After almost a decade at Lintas, Adarsh joined Tilt pretty much from its very beginning. He is today amongst India’s youngest ever to lead the creative function in an agency. Not surprising, since he has to his credit some of the best work ever done on Tanishq, Paper Boat, Flipkart, Britannia, Flying Machine, Fastrack, Dream11, Swiggy, Licious, Ultratech, Myntra, Livspace and many others.

An Arsenal fan for 25 years now, a ‘5th generation Marwadi from Nepal’ and ‘Kroaknights Season 3 semi-finalist’ are some of his lesser-known facts.