Tata Water Plus has on boarded brand and communication consultancy, Tilt Brand Solutions as its strategic and creative partner, in its endeavour to strengthen its foothold in the country. A full-service mandate, the consultancy will drive and manage strategy and creative both online and offline.
KS Kuttiah, vice president, marketing, Nourishco Beverages, said, “In an otherwise product parity market, we believe that Tata Water Plus truly has the potential to refresh the way the category is being perceived and consumed. Their competency in contemporary strategising and storytelling makes them perfect partners for what is required for a brand like Tata Water Plus.”
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