BLOGS & NEWS

#

Tilt Brand Solutions appoints Mandar Gore as senior director – strategy

Brand and communication consultancy, Tilt Brand Solutions has appointed Mandar Gore as senior director – strategy. He will report into Paul Dueman, chief strategy officer at Tilt.

Gore has over 16 years of experience across advertising and brand consulting. In his earlier stints at FCBOgilvy and Sideways Consulting, he worked on brands like Bournvita, Kamasutra, Fosters, Amaron , Castrol, Mahindra & Mahindra and Pidilite, amongst others. His work on them has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.

Dueman said, “We are really excited to have Mandar lead and drive “Full-Brained Thinking” at Tilt – the philosophy and approach that drives strategic planning at Tilt. The expertise that he brings on board, especially on culture and consumption anthropology, coupled with his rich experience on brand communication strategy and design thinking adds further heft to our strategy team. Strategists at Tilt across Digital, Data, Social, Search, ORM, Brand building and Comms planning will all now be led by Mandar.”

Popular Posts

#

Kedar Teny on “The Tale of Two Brains”

Mar 08, 2019
#

Sh*t, we also need PRINT, RADIO and oh yes, TV too…

Jan 14, 2019
#

Brand purpose may get called out

Jan 08, 2018
#

Twenty ways marketing will change in 2021. Definitely, maybe.

Dec 30, 2020
#

IVM Podcast with Varun Duggirala’s podcast on Advertising is Dead with Shriram & Rajiv

Jun 02, 2020

Follow Us