Rajiv is the quintessential account management guy. He is part of a rare breed of advertising professionals who has demonstrated equal competence and brilliance in both business strategy as well as its execution consistently now for more than 20 years. He is widely acknowledged in the industry for his fantastic partnerships with all his clients. His commitment to excellence has been demonstrated on brands like Dream 11, Flipkart, Google, Xiaomi, Britannia, Tanishq, Fastrack, GoDaddy, Tata Tea, Micromax, Pernod Ricard, ITC, OLX and many others. Like Shriram, Rajiv too is part of the original team involved in the setting up of Tilt Brand Solutions.