Group Chairman & CEO
After more than 26 uninterrupted years, Joe resigned from Lintas as the Group Chairman & CEO for India, the Regional President for South & Southeast Asia and a Global Management Committee member of the MullenLowe Group network. Throughout his career, he has double hatted business and strategic planning roles.
Joe founded Tilt with the vision of contemporarising the way brand and communication agencies are skilled, structured and outputting for the changing consumer, the changing marketplace and the changing needs of marketers today.
Chief Creative Officer
Shriram is regarded as one of finest creative talents in Indian advertising today. Over more than 2 decades in advertising, he has created outstanding work on brands including Axe, Bajaj Auto, Dream 11, Fastrack, Flipkart, GoDaddy, Google, Havell’s, ICICI Bank, JDMart, Licious, Livspace, Myntra, OLX, Swiggy, Tata Tea, Too Yum, Vedantu, & many others.
Shriram believes that only stories can endear and unlock brands; and with newer platforms and formats emerging, it is critical for brands to tell many stories.
Chief Business Officer
Rajiv is part of a rare breed of advertising professionals who still has child like passion for the craft and business of advertising - now for more than 2 decades; on brands including A23, Britannia, Dream11, Fastrack, Flipkart, Myntra, GoDaddy, Google, ITC, Licious, Livspace, Myntra, OLX, Pernod Ricard, Swiggy, Tanishq, Tata Tea, Vedantu & many others.
Rajiv is widely acknowledged in the industry for his fantastic partnerships with all his clients and collaborations, past and current.
Chief Strategy Officer
Gulshan brings a wide breadth of experience, having spent over 2 decades across research, consulting, and strategic planning, covering India, the Middle East and Europe, building brands for clients including Britannia, GSK, GM, Licious, Livspace, M&M, MakeMyTrip, Marico, Mondelez, Myntra, Nestle, Nivea, P&G, Swiggy, Tanishq and Tata Tea.
Gulshan has an MBA from HEC Paris, specialising in Strategy and Growth.
Group Chief Operating Officer
Over more than 2 decades, Michelle has led organization and culture building and business-led HR practices – starting with the Coca Cola Company, and then in the MullenLowe Lintas Group, where she headed the HR function for over 10 years as the Group Chief Human Resources Officer and a member of the Managing Committee.
Michelle has an MBA from JBIMS and is a certified POSH trainer with a particular focus on DEI, and a certified Extended DISC administrator.