Our Brand Consulting practice covers every critical aspect of building and crafting brands - From Purpose to Proposition to Portfolio. Our proprietary BrandGenome framework captures every aspect of the brand that can and should drive business and communication. Through DigiT, this practice also helps and guides brands embarking on their digital transformation journey.

  1. 1. Brand Development

    • Archetyping & Values
    • Positioning/Proposition
    • Brand Key
    • Brand Purpose

  2. 2. Brand Architecture

    • Portfolio Visioning
    • Brand Architecture Audit
    • Brand Architecture Principles
    • Naming Conventions & Decisions

  3. 3. Brand Identity

    • Visual Language
    • Logo
    • Visual Identity Template
    • Brand Representation Guidelines (offline + online)

  4. 4. Brand Building

    • Goal setting & Market Prioritization
    • Consumer Segment Prioritization & Cohort strategies
    • Communication & Channel Strategy
    • Brand Representation Guidelines (offline + online)

  5. 5. Digital Transformation (DigiT)

    • Digital Business Enablement & Enhancement
    • Asset Development & UI/UX Services
    • eCommerce enablement strategy & solutions
    • Digital Influence & Impact Strategy
    • End to End Management, Tracking & Response
    • Marketing, Advertising & Sales Analytics

Brand Development

Our Brand Communication & Engagement practice helps translate brand strategy into communication as also in encouraging engagement. From identifying and bio-dataising cohorts to tracing out their customer journeys to conceiving business and cohort relevant creative solutioning. Through StudioT, this practice also executes all relevant online and offline communication assets.

Brand Development

  1. 1. COMMUNICATION STRATEGY

    • Audience Cohort Identification and Description
    • Communication Strategy & Design

  2. 2. CREATIVE DEVELOPMENT

    • Brand Communication Idea
    • Creative asset Response & Stimuli design planning
    • Asset Representation Guidelines (offline + online)

  3. 3. ENGAGEMENT STRATEGY

    • Omni-Channel Engagement Strategy
    • Platform/Asset Benchmarking & KPI setting
    • Content & Influencer Strategy
    • Reverb & Response & Performance Management
    • Social Media Marketing + ORM

  4. 4. STUDIOT

    • Through-the-line
    Asset Execution
    (Offline, Digital, Social, Content)
    • Consistency of Brand Voice across all consumer touchpoints
    • Complete creative and quality control
    • Studio Infrastructure - Budget and Timeline Efficiencies
    • Celebrity & Influencer Access

OUR ENGAGEMENT MODELS

SHORT TENURE PROJECT ENGAGEMENT -FROM BRIEF TO COMPLETION OF EXECUTION

Strategy | Story | Studio | – From communication strategies to creative development to handover of executed assets: For quick turnaround campaigns; tactical opportunities; competitive response & promotions

ON-GOING ENGAGEMENT -RETAINERS AND LONG-TERM PROJECTS

For brand proposition, brand purpose, brand communication idea, go-to-market strategies, digital marketing and always-on creative & communication interventions across platforms, channels, communities and across cohort journeys