Tilt Brand Solutions appoints Mandar Gore as senior director – strategy

Brand and communication consultancy, Tilt Brand Solutions has appointed Mandar Gore as senior director – strategy. He will report into Paul Dueman, chief strategy officer at Tilt. Gore has over 16 years of experience across advertising and brand consulting. In his earlier stints at FCB, Ogilvy and Sideways Consulting, he worked on brands like Bournvita, Kamasutra, Fosters, Amaron , Castrol, Mahindra… Continue reading Tilt Brand Solutions appoints Mandar Gore as senior director – strategy

Twenty ways marketing will change in 2021. Definitely, maybe.

How will everything from edtech and #WFH to influencer marketing and D2C plays look like in 2021? Joseph George hazards a guess in this Brand Equity piece…

Paul Dueman’s podcast with CDMC

Hello! Welcome to the new podcast of CDMC!! This week’s podcast is with Mr. Paul Arthur Dueman, Marketing professional, with a successful track record in the marketing and advertising industry. Skillset lies in Digital Marketing, Advertising, Marketing Strategy, Brand Development, Campaign Planning and Marketing Automation. Between social media and content marketing and brand reputation management,… Continue reading Paul Dueman’s podcast with CDMC

TRUST Group Appoints Tilt Brand Solutions As Its Strategic And Creative Partner

TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. A full-service mandate, the consultancy will drive and manage strategy and creative for the group, both online and offline. The consultancy’s first responsibility will be to help the TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund –… Continue reading TRUST Group Appoints Tilt Brand Solutions As Its Strategic And Creative Partner

Tilt Brand Solutions wins creative mandate for Tata Water Plus

Tata Water Plus has on boarded brand and communication consultancy, Tilt Brand Solutions as its strategic and creative partner, in its endeavour to strengthen its foothold in the country. A full-service mandate, the consultancy will drive and manage strategy and creative both online and offline. KS Kuttiah, vice president, marketing, Nourishco Beverages, said, “In an otherwise product parity… Continue reading Tilt Brand Solutions wins creative mandate for Tata Water Plus

Ace2three Is Now A23, Repositioning Exercise Conceptualised By Tilt Brand Solutions

Head Digital Works’ flagship online rummy brand A23 (erstwhile ace2three) has recently undergone a visual and experiential makeover of its product to suggest their premium offering, along with release of its new campaign with new positioning – ‘Rummy. Well Played.’ The campaign will have a media burst of four TV spots across all the major… Continue reading Ace2three Is Now A23, Repositioning Exercise Conceptualised By Tilt Brand Solutions

IVM Podcast with Varun Duggirala’s podcast on Advertising is Dead with Shriram & Rajiv

The evolution of what brands look for in their partners has resulted in many stages of agencies reinventing themselves. This has also led to many industry professionals who have spent a large part of their careers in the world of large scale agency networks, to set out and reinvent this model.On this episode, Varun Duggirala… Continue reading IVM Podcast with Varun Duggirala’s podcast on Advertising is Dead with Shriram & Rajiv

Brand purpose may get called out

Joseph George, formerly of MullenLowe Lintas Group on the changes that await the industry in 2018 and beyond