“Full-Brained Thinking”is Tilt’s unique strategic approach that seamlessly blends Left-Brained expertise in Digital, Media and Data and Right-Brained competence in Culture, Consumer and Category understanding. This approach arrives at the brand strategy framework and identifies & “biodata-ises” the relevant consumer cohorts.

“CommsGenome” is our communication intervention framework which traces each cohort’s unique journey behaviours and identifies uniquely relevant asset boxes which need to be created so as to positively impact each step of their journeys.